Oh La La Furby
On a recent trip to Paris I was riding the Metro, which is the subway system there, and while I was walking from my stop I looked up and saw a banner, Oh La La Furby! I hadn’t thought about Furby for quite some time and I started to think about what an iconic toy it has become. A nostalgic toy from the 90’s is resurrected a decade later and becomes an international sensation. I started to think about why some toys, like La Furby succeed and others fail.
When Furby was reintroduced in 2012 it was perfect timing. Hasbo knew that many of us that grew up in the 90’s now had kids of our own and would feel a sense of nostalgia thinking about the Furbies we had when we were kids. Many of my friends still have their Furbies from back in the day and many of them still work. It seems most parents want their kids to experience similar things that they enjoyed growing up.
After the new Furby was revealed it had those familiar qualities that the original had but with a more modern edge. The design was more sleek and the colors more vibrant. Another thing that had changed is Furby had now gone digital and could interact with an app on your iPhone or iPad. This modernized Furby and helped kids interact with it in a new way.
Furby keeps changing and evolving. Soon after the first generation of new Furbies were introduced, there were several waves of Furbies that came out every few months. These Furbies came in new colors and patterns. We even saw a mini version of Furby come out called the Furby Party Rockers. These had even more of an edge and interacted well with the big Furbies. Now Furby Boom is going to launch in a few day, Furby Boom has even more features and can even product digital offspring called Furblings.
La Furby just seems to keep growing in popularity and is a toy that both boys and girls can identify with, we think it’s a toy that is here to stay. It’s interesting to watch how kids interact with Furby and have a need to want to take care it. This holiday season should be another busy time and we can’t wait to see more of the Furby Boom! No back to my trip in Paris, maybe I will see Furby on the Eiffel Tower of the Louvre?